Working at the intersection of strategy, narrative, and design.

Creative Director and Content Strategist specializing in brand, communication, and product systems for organizations operating in technical, regulated, and multi-disciplinary environments.

My work focuses on translating business strategy, technical information, and market positioning into clear visual and narrative frameworks that scale across brand, product, and communication channels.

I lead projects from discovery through execution, aligning positioning, narrative, and visual direction before moving into asset development. This approach ensures that brand identities, packaging systems, investor materials, and digital experiences work together as coherent communication frameworks rather than isolated design outputs.

My experience spans organizations in finance, technology, maritime infrastructure, manufacturing, fashion, film, and food production industries where clarity, credibility, and structured communication are essential. I work closely with founders, executives, and operational teams to translate complex offerings into clear narratives that support market entry, growth, and long-term positioning.